Personal tools
You are here: Home How to update your Plone site Changes you can make to any page SEO Properties

SEO Properties

You can set up properties on each page for Search Engine Optimisation (SEO). This affects how your pages rank in Google and other search engines like Yahoo! and Bing.

Note that all images below are taken from a standard Plone website - your website may have a different look, so the images are only a guide, they may not be exact.

1. To access the SEO information, click SEO Properties.

seopropertiesbutton.png

seopropertiesscreen.png

2. The Title tag determines what is displayed in the browser tab and as the Title when your page appears in search results.

pagetitletagdefault.png

To change this:

a. Click Override under the Page Title Tag heading.

pagetitletagoverride.png

b. Change the text. Note that the information on how many words are included and the length is updated.

pagetitletagchanged.png

3. The Meta Description tag gives the page a description. This is usually the information displayed below the Title when your page appears in search results.

metadescriptiontagdefault.png

To change this:

a. Click Override under the Meta Description Tag heading.

metadescriptiontagoverride.png

b. Change the text. Note that the information on how many words are included and the length is updated.

metadescriptiontagchanged.png

Stop words are short words which are not included in a search engine's index, such as a, the, and, along with other similar words.

4. The Meta Keywords tag may be used to help categorise the page in search engines. Adding entries here helps you to be aware of what the page is optimised to rank for in search results.

metakeywordstagdefault.png

To change this:

a. Click Override under the Meta Keywords Tag heading.

metakeywordstagoverride.png

b. Change the text. Note that the information on how many words are included and the length is updated.

metakeywordstagchanged.png

c. Click the Check Keywords button to see which of the keywords you have listed are actually present on this page. (Although it appears that this does not work as expected.)

metakeywordstagcheck.png

5. The HTML Comment can be used to add comments to the page. These will not be visible to users.

htmlcommentdefault.png

To change this:

a. Click Override under the HTML Comment heading.

htmlcommentoverride.png

b. Add the text required.

htmlcommentchanged.png

6. The Robot tag determines what information is read when search engines are accessing the page. This can impact on whether your page appears in search results. Only change this if you are sure that you know what the impact will be!

robottagdefault.png

To change this:

a. Click Override under the Robot Tag heading.

robottagoverride.png

b. Change the text. Note that the example below says links to other websites will not be indexed.

robottagchanged.png

7. The Distribution tag can be used to restrict the distribution of your web content. As you usually want everyone to know about your website, we do not recommend changing this value.

distributiontagdefault.png

To change this:

a. Click Override under the Distribution Tag heading.

distributiontagoverride.png

b. Change the text.

distributiontagchanged.png

8. The Canonical URL can be used if you have different ways of accessing this page. Note that this is unlikely in Plone, due to it's structure.

canonicalurldefault.png

To change this:

a. Click Override under the Canonical URL heading.

canonicalurloverride.png

b. Change the URL.

canonicalurlchanged.png

9. The Custom Meta tag(s) can be used add custom information to your page. In most cases, this is not necessary.

custommetatagsdefault.png

To change this:

a. Click Override under the Custom Meta Tags heading.

custommetatagsoverride.png

b. Click the Add new row button.

addnewrowbutton.png

c. Enter the tag name.

custommetatagsmetaname.png

d. Enter the tag content.

custommetatagschanged.png

e. Repeat steps b. to d. as required.

10. When all changes have been made, click the Save button at the bottom of the screen.

pagesavebutton.png

seopropertieschangessaved.png

Document Actions